1. OUR COMMITMENT

1.1. Mission Statement

1.1.1. Bet365 aims to create a secure and balanced gaming environment where Users can enjoy entertainment responsibly.

1.1.2. We implement industry‑standard responsible gambling practices, including behavioural monitoring, self‑exclusion tools, and financial limits.

1.1.3. Our systems are designed to identify early signs of problematic behaviour and provide timely interventions.

1.2. Industry Standards

1.2.1. Bet365 operates under applicable online gaming regulations and adheres to responsible gambling frameworks recognised across the UK and international markets.

1.2.2. We collaborate with reputable organisations to ensure our tools and policies remain effective and up to date.

1.3. Core Principle

“Gambling should be entertainment, not a source of income.”  

This principle guides all responsible gaming measures implemented on the platform.

2. RECOGNIZING PROBLEM GAMBLING

Problem gambling can develop gradually. Recognising early signs is essential for maintaining control.

2.1. Common Warning Signs

You may be experiencing gambling‑related harm if you recognise several of the following behaviours:

• Placing bets larger than you can afford to lose
• Attempting to recover losses by increasing stakes
• Borrowing money to continue gambling
• Neglecting work, family, or health due to gaming
• Hiding or lying about gambling activity
• Feeling anxious, irritable, or distressed when trying to stop
• Increasing bet sizes to achieve the same excitement
• Gambling to escape stress, loneliness, or personal problems
• Spending more time gambling than intended
• Feeling guilt or shame after gambling sessions

If any of these signs feel familiar, we strongly encourage you to use the tools described below or contact a support organisation.

3. PLAYER PROTECTION TOOLS

Bet365 provides a comprehensive set of tools to help Users manage their gaming behaviour and maintain control.

3.1. Deposit Limits

3.1.1. Users may set daily, weekly, or monthly deposit limits.

3.1.2. Limits take effect immediately when lowered; increases require a cooling‑off period.

3.1.3. Deposit limits can be adjusted via:

Account → Settings → Responsible Gaming → Deposit Limits

3.2. Loss Limits

3.2.1. Loss limits restrict the maximum amount a User can lose within a selected timeframe.

3.2.2. Once the limit is reached, further wagering is blocked until the period resets.

3.3. Session / Time Limits

3.3.1. Users may set maximum session durations.

3.3.2. When the limit is reached, the session automatically ends.

3.4. Wager Limits

3.4.1. Users may restrict the maximum stake per bet.

3.4.2. This tool is especially useful for maintaining consistent bankroll management.

3.5. Reality Check

3.5.1. Reality Check notifications remind Users how long they have been playing.

3.5.2. Users may choose intervals such as 15, 30, or 60 minutes.

3.5.3. When triggered, the notification pauses gameplay and displays session statistics.

3.6. Cooling-Off Period

Cooling‑off periods temporarily restrict access to gaming services.

Available durations:

• 24 hours
• 7 days
• 14 days
• 30 days
• 90 days

During this period:

• Login is allowed
• Deposits and gameplay are blocked
• Marketing communications are paused

3.7. Self-Exclusion

Self‑exclusion is a stronger measure designed for Users who need a complete break from gambling.

3.7.1. Available Durations

• 1 month
• 3 months
• 6 months
• 1 year
• 5 years
• Indefinite exclusion

3.7.2. What Happens During Self-Exclusion

• Account access is blocked
• All active bonuses are cancelled
• Marketing communications stop
• Remaining funds may be withdrawn after verification
• Attempts to reopen the account before expiry are denied

3.7.3. Reinstatement

After the exclusion period ends, Users must confirm their decision to return. Reinstatement is not automatic.

3.8. Permanent Account Closure

3.8.1. Users may permanently close their Account at any time.

3.8.2. Requests must be sent to [email protected].

3.8.3. Once closed, the Account cannot be reopened.

3.9. How to Activate Tools

Users may activate any responsible gaming tool through:

Option 1 — Account Settings

1. Log in
2. Go to Account
3. Select Settings
4. Open Responsible Gaming
5. Choose the desired tool

Option 2 — Contact Support

Email: [email protected]  

Live chat: available 24/7

4. TIPS FOR RESPONSIBLE GAMBLING

To maintain healthy gaming habits, consider the following recommendations:

• Set a budget before you start playing
• Never gamble with borrowed money
• Take regular breaks
• Avoid gambling when tired, stressed, or under the influence of alcohol
• Do not chase losses
• Treat gambling as entertainment, not income
• Balance gaming with other hobbies and responsibilities
• Remember that outcomes are determined by RNG systems
• Track your spending and time spent on the platform

5. PROTECTION OF MINORS

Bet365 enforces a strict 18+ policy in accordance with UK law.

5.1. Zero-Tolerance Policy

5.1.1. Underage gambling is strictly prohibited.

5.1.2. Accounts suspected of being used by minors are immediately suspended.

5.2. Age Verification

5.2.1. All Users must complete KYC verification.

5.2.2. If age cannot be verified, the Account remains restricted.

5.3. Parental Control Tools

We recommend using parental control software to prevent minors from accessing gambling content:

• Net Nanny — netnanny.com
• Qustodio — qustodio.com
• Bark — bark.us

5.4. Action on Detection

If a minor is found using the platform:

• The Account is closed
• All activity is voided
• Funds are returned to the payment method owner
• Data is deleted in accordance with the Privacy Policy

6. SUPPORT RESOURCES

Below is a list of verified UK and international organisations offering confidential help for gambling‑related issues.

These organisations provide counselling, self‑assessment tools, support groups, and emergency assistance.

7. CONTACT US

If you believe your gambling behaviour is becoming difficult to control, or if you need help using any responsible gaming tools, please contact us.

• Email (Support): [email protected]
• Email (Privacy/Compliance): [email protected]
• Live Chat: available 24/7

If you feel your gambling is getting out of control, please reach out to us or any of the organisations listed above. We are here to help.